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Sunday 4 September 2011

Mercedes launches new C-Class sedan

Mercedex-Benz India Director (Sales & Marketing) Debashis Mitra at the launch of new C-Class car in New Delhi on Thursday.



Further enhancing the portfolio of its luxury cars in India, Mercedes-Benz has introduced the advanced version of its flagship C-Class sedan even as the German auto major plans to launch new products in the next two months.
Priced between Rs.29.75 lakh and Rs.32.30 lakh, the ‘C 200BE AVANTGARDE' comes with petrol engine with 7-speed automatic transmission that enables reduced fuel consumption while delivering high output and torque for better driving pleasure.
The new C-Class now has panoramic sunroof and is equipped with comprehensive safety package like ‘Attention Assist' and ‘Parktronic' including parking guidance.
Loaded with latest luxury and comfort features, the new C-Class also has intelligent light system, while LED daytime running lights add to its exterior design.
“Setting new standards in its segment, this new C-Class will occupy an excellent position in the competitive line-up,” said Mercedes-Benz India Director (Sales and Marketing) Debashis Mitra. Stating that the company was targeting young executives and businessman for the new car, he said it planned to sell 250-300 units of the new C-Class as against about 200 units of the outgoing version. Notably, the C-Class is the cheapest model from the company's stable that contributes 40-45 per cent of the carmaker's total sales in India.
On the company future plans, Mr. Mitra said it would introduce 3-4 new products, comprising upgrades and new variants of the existing models, in the next couple of months.





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